49 Great Portland Street, Fitzrovia, London, W1W 7LQ
Beauty,
but social.
Now Open — Fitzrovia's first beauty membership club.
The Founding Visit
The Founding Visit — £70
Experience our signature HydraSteam Therapy blow-dry — new steam-infused technology that brings your hair back to life — plus any nail service, completely free. Your first taste of the club.
First visit · usually £95 · open to our first 300 founding members · until 15 July
Loved it? Become a member from £195/month and make it your monthly ritual.
Our Story
The Vision Behind Alo London
We imagined a different kind of beauty home — not a salon you rush in and out of, but a club you belong to. So we brought everything under one Fitzrovia roof and gave it the very best: a personalised colour machine that creates a shade made only for you, master nail artists, and specialists in skin, hair and wellness who are masters of their craft.
And we changed how you pay for it. Instead of small amounts scattered across a dozen places, one membership — no commitment — that lets you do everything you love. Come for a full glow day, bring your friends, settle in with a coffee or a drink in hand, and let the day be yours. This is beauty, but social.